Overview

Required plan

These features are available to all customers on any Recurly subscription plan.

Description

Choose the perfect Pricing Model for your business with Recurly. From Fixed Recurring to Hybrid Pricing, tailor your pricing to maximize revenue. Explore our guide to understand how to leverage these models.

Definition

Pricing Models are the strategies you use to price your products or services. Recurly provides a diverse range of models including Fixed Recurring, Ramp Pricing, One-Time, Usage-based, Quantity-based, Hybrid Pricing, Prepaid Account Balance, and supports over 140+ currencies.

Key benefits

• Effective product management: Easily define and manage recurring products, add-ons, and sellable units through Recurly's UI and API.
• Increased monetization: With add-ons, provide additional services/products to customers, driving up revenue.
• Streamlined operations: A well-structured plan simplifies operations and helps to track sales effectively.
• Customer centric: Tailor your offerings to meet diverse customer needs with flexible plans and add-ons.

Key details

Fixed pricing

Fixed pricing is a pricing model where customers pay a set amount at regular intervals for access to a product or service. This model provides predictable revenue and is straightforward for customers to understand.

Ramp pricing

Ramp pricing is a model that allows businesses to start with a lower introductory price, which then increases over time or after a specified period. Additionally, you can offer your loyal customers a decrease in price over time.

One-time pricing

One-time pricing model involves a single, non-recurring charge for a product or service.

Usage-based pricing

In usage-based pricing, the cost is determined by the amount of usage by the customer. This can be ideal for businesses where customers' use varies significantly.

Tiered, stairstep and volume pricing

With tiered pricing, the price per unit decreases as the quantity of units consumed increases. This model encourages customers to use more units to take advantage of lower unit costs.

In stairstep pricing, customers are charged based on predefined consumption ranges. As usage moves to a higher range, a new price is applied to all units, not just the incremental units.

Volume pricing is a straightforward model where the more units a customer consumes, the less they pay per unit. This model encourages higher usage by offering lower per-unit costs at higher volumes.

Quantity-based pricing

Quantity-based pricing varies the price based on the quantity of items a customer purchases. It includes three variants: Tiered, Stairstep, and Volume Pricing.

Hybrid pricing

Hybrid pricing is a combination of two or more pricing models. This offers businesses the flexibility to tailor pricing models based on their products or services and customer behaviors.

Prepaid account balance

Prepaid account balance allows customers to prepay and maintain a balance in their account, which can then be used for future purchases.

Currencies (140+)

Recurly supports over 140 currencies, allowing businesses to sell their products and services globally without worrying about currency conversion.