---
updatedAt: 2026-07-07T22:37:48.000Z
agentTools:
  siteIndex: https://docs.recurly.com/llms.txt
  projectIndex: https://docs.recurly.com/recurly-subscriptions/llms.txt
---

# Overview: Churn management

Churn is the enemy of every subscription business. Reducing customer churn requires smart churn tools and strategies.

<div class="rp-page">
  <div style={{position: "relative", paddingTop: "56.25%", marginBottom: "28px", borderRadius: "10px", overflow: "hidden"}}>
    <iframe src="https://fast.wistia.net/embed/iframe/0s2pmreg12"
      title="Churn management overview"
      allow="autoplay; fullscreen"
      allowtransparency="true"
      frameBorder="0"
      scrolling="no"
      allowFullScreen
      style={{position: "absolute", top: 0, left: 0, width: "100%", height: "100%", border: "none"}}></iframe>
  </div>
  <div class="rp-overview">Recurly's Churn Management tools help you reduce both involuntary churn (failed payments) and voluntary churn (cancellations) — keeping subscribers active and revenue flowing. Use the links below to explore each tool.</div>
  <div class="rp-toc">
    <a class="rp-toc-pill" href="#churn-management-features"><span class="rp-toc-num">1</span>Churn management features</a>
  </div>
</div>

<br />

# Sibling pages

* [Involuntary churn](https://docs.recurly.com/recurly-subscriptions/docs/involuntary-churn.md)
* [Voluntary churn](https://docs.recurly.com/recurly-subscriptions/docs/voluntary-churn.md)