The Recovered Revenue Report calculates how much revenue Recurly has helped you recover by minimizing involuntary churn from declined transactions
What's included in the report?
There are three major mechanisms that make up Recurly's revenue recovery engine:
Expiration Date Changes: The expiration date is updated on the account billing information
Account Updater: If enabled, Recurly's Account Updater checks for credit card updates with credit card providers before a subscription renewal and/or when a one-time transaction or re-subscribe sign-up results in a hard decline. Learn more about Account Updater HERE
Dunning Retries: Recurly uses sophisticated retry logic to maximize the likelihood a failed transaction becomes successful.
Only one recovery reason can be applied to a customer’s invoice, even though the invoice can meet the criteria for multiple recovery reasons. The recovery reasons are applied in order.
Ways to use
This report can help merchants understand the value Recurly brings to their business and track the ongoing return on investment with Recurly. While this report merely captures individual transaction saves, it does not capture the potential loss of all future revenue saved from a customer who didn’t end up churning because the failed transaction was repaired. The value from Recurly’s recovered revenue engine has both a monthly impact on saved transactions and continuing impact on reducing customer churn.
Updated 3 years ago