Recurly makes it simple to connect with so that your subscriber lists are automatically kept up to date and fresh. Once your MailChimp account is connected with Recurly, you can easily segment your campaigns in MailChimp and target your communications based on a variety of attributes passed from Recurly to MailChimp.
Log into MailChimp and create a new Mailing List. Recurly can synchronize with an existing list, but it’s best to start fresh.
When your list is ready, log into Recurly and:
Click Configuration (in the header),
Click MailChimp Integration,
Enter your MailChimp API key as instructed,
Recurly will ask you to select an existing mailing list to synchronize with. Choose the list created earlier. If you do not have any lists in MailChimp, you will need to create one and then refresh this page within Recurly.
You’re all set! Recurly synchronizes twice a day, so it may take up to 12 hours for your first sync to occur. Recurly will automatically create all the merge fields it uses and will keep your account list up to date. There’s nothing else to do but set up a mail campaign and start communicating with your customers.
After you setup MailChimp integration, Recurly will synchronize changes to your accounts twice a day. During the synchronization, Recurly will submit new and updated account information for your accounts. Closed accounts will automatically be unsubscribed from your mailing list. Changes inside of MailChimp are not synced back, so we recommend making all account updates inside Recurly.
During the initial synchronization with MailChimp, Recurly will automatically create any list fields it needs. If you delete a merge tag, Recurly will not recreate the tag. Below is a list of merge tags Recurly uses to submit subscriber data to MailChimp:
- Account email address.
- Recurly account_code.
- Account first name.
- Account last name.
- Account company name.
- Subscription plan code, if the account is a subscriber.
- Subscription plan name, if the account is a subscriber.
- Yes if the subscriber is in the trial period of a subscription, otherwise No.
- Yes if the subscriber has a subscription (free or paid), otherwise No.
- Date the subscription started.
At any time, you may disable the Recurly MailChimp synchronization from the MailChimp Integration page in your Recurly account. Just click the button labeled Disable MailChimp Integration and confirm the action. The Recurly MailChimp integration will also disable automatically if you remove the mailing list Recurly synchronizes with or if your API credentials no longer work.